Ordering Just Got Creepy At KFC With Latest Tech Implementation

BEIJING, CHINA - 2014/07/22: A KFC restaurant in a shopping mall.  KFC, McDonalds, Pizza Hut and other Western brands are suffering a food safety crises in the Chinese market. On July 20, 2014,  Shanghai Fuxi food Ltd. the meat supplier for well-known international fast food chains such as McDonalds and Yum Group, was exposed for using expired and bad chicken and beef. (Photo by Zhang Peng/LightRocket via Getty Images)

KFC has just changed the game of how customers order food… and it’s a bit creepy.
 
BEIJING, CHINA - 2014/07/22: A KFC restaurant in a shopping mall.  KFC, McDonalds, Pizza Hut and other Western brands are suffering a food safety crises in the Chinese market. On July 20, 2014,  Shanghai Fuxi food Ltd. the meat supplier for well-known international fast food chains such as McDonalds and Yum Group, was exposed for using expired and bad chicken and beef. (Photo by Zhang Peng/LightRocket via Getty Images)
 
The international fast food chain just debuted a technology that uses facial recognition to allow customer to order food. The first KFC restuarant to implement such technology can be found in Beijing, China. Partnering with Baidu, a Chinese search engine, the new ordering system uses articial intelligence to provide recommendations according to a customer’s gender, age and mood.
 
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For example, “A male customer in his early 20s may be recommended a set meal of crispy chicken hamburger, roasted chicken wings and Coke for lunch, while a female customer in her 50s would be suggested to have porridge and soybean milk for breakfast,” the release said.
 
Not only does the AI can make a meal recommendation based on your apperance and features, but it can also save a picture of your face so the next time you visit the restuarant, it’ll have your order saved for future purchases. According to Baidu, this will also reduce one’s order time. It’s pretty efficient once you get passed how weird and creepy it sounds.
 
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